Nepal internet penetration crossed 75% in 2024. Your potential customers are searching on Google — the question is whether they find you or your competitors.
Step 1: Keyword Research for Nepal
Use Google Keyword Planner and Ahrefs to find terms your target audience uses. Include Nepali transliterations where relevant (e.g. "hotel Thamel" vs "hotel in Thamel Kathmandu").
Step 2: On-Page Optimisation
- Title tags under 60 characters with primary keyword
- Meta descriptions under 160 characters
- H1 and H2 structure with semantic keywords
- Image alt attributes and file name optimisation
Step 3: Technical SEO
Page speed is critical — especially on mobile (Android on 4G is the dominant device in Nepal). Core Web Vitals, HTTPS, clean sitemaps, and structured data all contribute to ranking.
Step 4: Local SEO
Claim your Google Business Profile, get listed on Nepali directories, and earn citations from local publications.