Paid advertising is one of the fastest ways to grow a business online — but choosing the wrong platform wastes your budget.
Google Ads: Intent-Based
Google captures demand that already exists. When someone searches "web design company Kathmandu", they are ready to buy. Google Ads puts you in front of them at exactly that moment. Best for: service businesses, high-intent purchases, B2B.
Facebook & Instagram Ads: Interest-Based
Facebook and Instagram create demand. You show your product to people who match your ideal customer profile even before they know they need it. Best for: brand awareness, fashion, food, lifestyle, consumer products.
CPC Benchmarks in Nepal (2025)
- Google Search Ads: NPR 15-80 per click depending on industry
- Facebook Ads: NPR 3-20 per click for most consumer niches
Our Recommendation
Start with Google Ads for immediate leads. Run Facebook for brand building in parallel once your Google campaigns are profitable.